Riveridge Produce Marketing Inc., Sparta, Mich., continues its rebranding with new shipping cartons, which will be available soon.
The cartons feature the lime-green-leafed Riveridge logo and a red apple in the lower right corner of the cardboard, according to a news release. The new traymaster cartons have the same look on a premium white carton and a quick-response code linking to the company’s website.
“This brand has more energy and vibrant colors that better reflect today’s food marketplace,” Don Armock, Riveridge president, said in the release. “By bringing this new look to our cartons, we’ve moved that much closer to a coordinated brand look across our Riveridge product line which speaks to our customers.”
Riveridge ships more than one-third of apples grown in Michigan to 26 states and a dozen other countries most years.