Robinson Fresh has added Green Giant Fresh-branded asparagus to its product lineup.
Eden Prairie, Minn.-based Robinson Fresh will ship the asparagus year-round and offer it in bulk, club and retail boxes, wraps and poly bags, according to a news release.
The addition of Green Giant Fresh asparagus follows the success of Robinson Fresh’s Green Giant Fresh avocado program, launched in 2013, according to the release.
“Asparagus is one of the fastest-growing fresh vegetable categories and is an essential part of our full line of Green Giant Fresh products,” Jamie Strachan, chief executive officer at Green Giant Fresh, said in the release. “Robinson Fresh’s category leadership combined with our Green Giant retail support programs will put our customers in position to consistently outpace the rest of the market.”
As with its Green Giant avocado program, Robinson Fresh’s asparagus program will feature bags that include Box Tops for Education coupons. Green Giant Fresh is the only fresh produce brand to feature Box Tops.
“Robinson Fresh is proud to take part in bringing fresh, new asparagus options to our client base,” Michael Castagnetto, director of global sourcing at Robinson Fresh, said in the release. “The Green Giant brand represents fresh, high-quality products that consumers can depend on.”