The venture, which took effect Sept. 24, involved a name change, with Ben Roth’s 87-year-old wholesale operation becoming Roth ProduceOne.
The corporate merger includes ProduceOne’s Dayton location, which continues under the established ProduceOne banner, said Erv Pavlofsky and Ben Roth, two of three partners in the deal.
The third principal is Gary Pavlofsky, who is president of the merged firm and manages the Dayton location. Erv Pavlofsky and Roth run the Columbus business. The Pavlofskys were originally with ProduceOne.
“We’re on the move. We’re changing. We’re going to have a very good footprint in the state of Ohio,” Roth said.
Effective with the merger, ProduceOne moved its Columbus operation out of a 10,000-square-foot leased building into Roth’s 32,000-square-foot plant about 2 miles away, the partners said. The merged company has not made plans for ProduceOne’s former quarters in Columbus, Erv Pavlofsky said.
About 25 ProduceOne employees moved with the company, Erv Pavlofsky said.
The combined operation has more than 70 workers, he said.
It’s a melding of similar business cultures, Roth said.
“Their strength, I considered our weakness, and our strength I’d consider probably their weakness,” he said.
ProduceOne’s membership in the Pro*Act foodservice distribution group and, more importantly, its national accounts, gives the Roth operation clout it hadn’t had before, and Roth’s strength lies more in servicing independent upscale restaurants in the Columbus area, Roth said.
“Their Pro-Act deal is very strong marketing part of it, where we’re very strong in our white-tablecloth business, so we’ve come up with a very good platform to work from,” Roth said.
“The strength of ProduceOne’s national accounts, along with Ben’s strengths of independent restaurants made for a great marriage,” Erv Pavlofsky said.
The merger is focused on central Ohio, where the companies, operating separately, had similar buildings and customers, Erv Pavlofsky said.
“We both feel Columbus continues to be a growing area, and being centrally located in the state of Ohio, we’ll continue to position ourselves for future growth for the produce business in Ohio for ProduceOne,” he said.