SCS show sessions tune up tastebuds

10/12/2011 12:18:00 PM
Coral Beach

Tips for the tip of the tongue are on tap at three Flavor Experience sessions sponsored by Scientific Certification Systems at the Produce Marketing Association’s Fresh Summit in Atlanta.

Hands-on flavor panels will feature watermelon and snacking tomatoes for industry experts and convention attendees to sample. Wil Sumner, SCS director of testing services, will guide participants through the 15-point SCS sensory scale that is used to generate scientific comparison and profile data for fresh produce.

The expert panel for the three sessions includes food industry representatives from the grower, retailer and seed company segments. Panelists scheduled are: Greg Corrigan, vice president of produce and floral for Raley’s Supermarkets; Jennifer Armen-Bolen, formerly of Syngenta Seeds and Nunhems and now a consultant; Martin Mazzanti, chairman of The Produce Exchange; and Sean Frisby, vice president of marketing and category management for Eurofresh Farms.

The Expert Panel Tasting session is scheduled for 1:30 p.m., Oct. 15 ,in Room B204 of the Georgia World Congress Center. The two Consumer Experience panels will allow the audience to directly taste and compare watermelon and snacking tomatoes at 3 p.m. Saturday and Sunday in Room B204.

To attend any of the SCS sessions, convention attendees must first stop by the SCS booth, No. 1030, on the show floor or visit http://conta.cc/pma-flavor on the Web.



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