Sage Fruit Co. apples were among the fruits and vegetables featured on a Nov. 12 episode of NBC’s “The Biggest Loser.”
Products carrying the Biggest Loser brand also include Sage Fruit pears and cherries; Grimmway Farms carrots; Duda Farm Fresh Foods celery; and Mastronardi Produce tomatoes, peppers and cucumbers.
The broadcast included a segment on creating family meals with fresh produce. As part of a weekly challenge, contestants competed in a cook-off for the best tasting healthy meal.
Sam Kass, executive director of Michelle Obama’s Let’s Move! initiative and senior policy advisor on nutrition, plus child ambassadors from the show’s season 14, were guest judges.
The winning team received a year of free groceries, sponsored by the Biggest Loser fresh fruit and vegetable suppliers associated with Giraffe Interactive, a licensed partner of NBC Universal Television Consumer Products and Shine America.
“Connecting with NBC and the Biggest Loser brand is another way for us to help spread the word about healthy eating and encourage consumers to make healthy choices that include more fruits and vegetables,” Kaci Komstadius, social media director for Yakima, Wash-based Sage Fruit Co., said in a news release.
Sage Fruit has been a Biggest Loser supplier since April 2012. The company’s offerings include brand-themed secondary display bins and point-of-sale marketing materials.
“The Biggest Loser,” in its 15th season, airs Tuesdays at 8 p.m. Eastern on NBC.