Sage Fruit inks deal with Dale Earnhardt Jr.

04/14/2014 04:45:00 PM
Andy Nelson

Sage Fruit Co. is sponsoring another motorsports team.

Yakima, Wash.-based Sage, longtime sponsor of Kasey Kahne Racing, has partnered with JR Motorsports, the team owned by Nascar star Dale Earnhardt Jr., according to a Sage news release.

As part of its sponsorship, Sage will have its logo on the No. 9 Napa Auto Parts Chevrolet driven by Chase Elliott throughout the 2014 season.

The Sage logo also will be placed on Kasey Kahne’s car in races May 3 and July 4. Kahne began competing for JR Motorsports part-time in 2013.

“Sage Fruit is excited to be a part of such a great organization,” Chuck Sinks, the company’s president of sales and marketing, said in the release. “Dale Earnhardt, Jr. has been voted the most popular driver in Nascar for the last 11 years running, and to be a part of this organization will help us in many ways.”

Cross promotions and social media opportunities also will be part of Sage’s partnership with JR Motorsports, Sinks said.



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