Sage Fruit-sponsored racing team wins championship

11/15/2013 03:45:00 PM
Andy Nelson

Courtesy Sage Fruit Co.A car racing team sponsored by Sage Fruit Co. has won a championship.

Daryn Pittman, who drives for Kasey Kahne Racing, won the 2013 World of Outlaws STP Sprint Car Series title Nov. 9, according to a news release from Yakima, Wash.-based Sage.

It’s the first championship for Kasey Kahne Racing. Kasey Kahne is a NASCAR Sprint Cup series driver.

“As a long-time sponsor of Kasey Kahne Racing, we are beyond excited for Daryn and the entire KKR team,” Kaci Komstadius, Sage Fruit’s social media director, said in the release. “He had an amazing run this year, and the team worked extremely hard to earn this championship.”

Sage Fruit has been a sponsor of Kasey Kahne Racing for the past 9 years. Marketing efforts associated with the partnership have included themed apple bags, in-store display contests, meet-and-greets with Kasey Kahne at NASCAR races and consumer contests.



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