Sakata Seed America, Morgan Hill, Calif., has appointed Alecia Troy as the senior marketing manager of vegetables.
In her new role, Troy will be responsible for leading all aspects of vegetable marketing communications for North America, Central America and Mexico, including developing marketing plans, managing brands and increasing Sakata’s presence in the vegetable marketplace as well as the home garden arena, according to a news release. 
Before joining Sakata, Troy served as the senior marketing communications manager at Goldsmith Seeds and Syngenta Flowers, Gilroy, Calif. Troy has 24 years of communications and marketing experience.

Sakata Seed America, Morgan Hill, Calif., has appointed Alecia Troy as the senior marketing manager of vegetables.

In her new role, Troy will be responsible for leading all aspects of vegetable marketing communications for North America, Central America and Mexico, including developing marketing plans, managing brands and increasing Sakata’s presence in the vegetable marketplace as well as the home garden arena, according to a news release. 

Before joining Sakata, Troy served as the senior marketing communications manager at Goldsmith Seeds and Syngenta Flowers, Gilroy, Calif. Troy has 24 years of communications and marketing experience.