Morgan Hill, Calif.-based Sakata Seed America has launched a promotion called “Tasty 10,” highlighting ten of Sakata Seeds fruit and vegetable selection.
The promotion will get visibility at the Produce Marketing Association’s Fresh Summit Oct. 17-20 at booth No. 3012, in Anaheim, Calif.
As a part of a contest by Sakata, PMA attendees can tweet about their favorite Tasty Ten selection and be entered to win a gift card, according to a news release.
In addition, Sakata plans to introduce new triploid watermelon varieties including Kingman, Secretariat, Unbridled and Charismatic. The new watermelon varieties offer high-yield potential, long shelf life and flavorful, firm flesh, according to the release.
Infinite Gold long shelf life cantaloupe also will be introduced at Fresh Summit, according to the release. The melon has been bred for firm flesh and long shelf life, in addition to flavor quality.
“Infinite Gold was bred to provide quality, firmness and flavor to the grower, retailer, and all the way down to the consumer,” Zachary Wortiska, area sales manager-San Joaquin Valley/Bakersfield and assistant melon product manager, said in the release. “We are excited to bring the ‘next big thing’ in cantaloupe and look forward to talking more about this variety at PMA.”
The #Tasty10 Collection is:
- Infinite Gold Long Shelf Life cantaloupe;
- Secretariat watermelon;
- Sweet Hearts grape tomato;
- Classic bell pepper;
- Atlas butternut squash;
- Sweet Treats cherry tomato;
- Celebration Swiss chard;
- Broccolini baby broccoli;
- Touchstone Gold beet; and
- Alamo turnip green