Morgan Hill, Calif.-based Sakata Seed America is sponsoring cyclist Rod Cramer in the inaugural Tour de Fresh, Oct. 13-16, from Watsonville to Anaheim, Calif.
The 275-mile bike ride is designed to raise funds for school salad bars nationwide and draw attention to more nutritious student meals, according to a news release.
Riders will end their trek at the Anaheim Convention Center just before the start of the Produce Marketing Association’s Fresh Summit.
Each of the 40 participating riders must raise $3,000 in donations to fund a salad bar in his or her school district of choice through the Let’s Move Salad Bars to Schools program.
Cramer will be riding for the Rosemead School District, Los Angeles County.
“The chance to cycle the beautiful California coast, while at the same time helping to provide fresh vegetables and fruits to school children, was simply impossible to pass up,” Cramer, a former Sakata employee and consultant, said in the release. “I am inspired to take this step forward and hope to also be able to have direct participation in Rosemead’s implementation of their salad bar.”
Sponsoring Cramer also meshes with the Sakata’s philosophy of having a positive, healthful and sustainable impact on people, communities and food, according to the release.