ANAHEIM, Calif. — Save Mart took the top prize in the California Avocado Commission’s 5-Star Performance contest, one of 23 retail winners announced at the Produce Marketing Association Fresh Summit.
During the trade show, the Irvine-based commission also hosted supermarket registered dietitians as part of a Produce for Better Health Foundation program; held a brunch for retailers; and offered visitors the back story on the new California avocado label.
Jim Corby, senior director of customer solutions for produce, accepted Save Mart’s prize. Other winners included Sprouts Farmers Market, Stater Bros., Northwest Grocers, Albertsons Southern California and Nugget Markets.
“Many of the prize-winning retailers visited (our) PMA Fresh Summit booth and had a good time selecting their rewards on the spot,” Jan DeLyser, commission vice president of marketing, said in a news release.
The California Avocado Commission sponsored an Oct. 18 grove tour and dinner for the dietitians and Produce for Better Health staff at Rancho Mission Viejo. More than 20 supermarket registered dietitians visited the PMA booth to learn about the label and avocado nutrition. Katie Ferraro, a registered dietitian, showed how to conduct demos of California Avocado cucumber cups.
The retailers’ brunch was Oct. 19 at the booth. The commission served California avocado blueberry muffins and guest chef Michelle Dudash’s California avocado breakfast casserole with spinach and sweet potatoes. Avocado ale was served.
On both expo days Dudash shared nutrition tips and samples of dishes she developed. The commission’s exhibit focused on the story behind the new label.