George Seifert has joined FreshXperts as quality assurance expert for the group.

Seifert, founder and president of Rochester, N.Y.-based Produce QA Consultants LLC, will provide services to FreshXperts’ retail, wholesale/distributor, and foodservice clients, according to a news release from the Kansas City, Mo.-based company.

Seifert will focus on the subjects of produce inspection, food safety, logistics, and produce ripening, according to the release. In addition to consulting work, Seifert will offer training events to FreshXperts’ clients, according to the release.

“He will teach our clients proper inspection techniques and advise them on issues such as damage control, food safety and traceability, and cooler stock inspection and organization, helping to ensure that their produce is not only delicious and visually appealing, but fresh and safe to eat,” Tim Vaux, membership chairman for FreshXperts, said in the release.

Seifert brings more than 25 years of experience in produce quality inspection to FreshXperts, according to the release. He spent 20 years at Rochester, N.Y.-based Wegmans Food Markets, Inc., and also has worked in produce inspection for the U.S. Department of Agriculture, New York State Department of Agriculture and Markets and the South Carolina Department of Agriculture.