The fourth-annual Produce Marketing Association Fresh Summit Sensory Experience Contest will be judged by students and 15 produce buyers.
The Oct. 17 event at Fresh Summit in Anaheim, Calif., sponsonored by Bolthouse Farms and supported by Disney Consumer Products, features students from Walker Junior High School in La Palma, Calif., according to a news release from Newark, Del.-based PMA. Ten produce-centric recipes, submitted by Fresh Summit exhibitors, will be judged by the students and buyers from Delhaize America, Pro*Act and Supervalu.
“Inspiring children to eat more fresh produce can take many shapes,” Todd Putman, chief commercial officer for Bolthouse Farms, said in the release. “Whether it’s traditional marketing like the ‘Eat Brighter!’ movement, or through engagement in contests like this one, it’s our responsibility as an industry to engage tomorrow’s leaders in efforts that lead to a healthier lifestyle.”
Disney is committed to inspiring children and families to eat more nutritious food and live a more active lifestyle, said John King, vice president of licensing for Disney-branded consumables.
“It’s exciting to see the kids’ reactions, and we celebrate the industry for creating both inventive and healthy recipes,” King said in the release.
The buyer-judges selected the ten finalists after testing more than 50 submitted recipes. Buyers and the students will place their votes seperately for “Buyers’ Choice” and “Kids’ Choice” awards. The top 10 recipes can be sampled at the Fresh Ideas in Action Reception at 4 to 5 p.m. Oct. 17 in Room 303AD of the Anaheim Convention Center, according to the release.
Finalists and recipes are:
- Alsum Farms & Produce Inc., Rainbow Potato Pancakes;
- Ball Design, Fresh Fruit Nachos with Honey Yogurt Drizzle;
- Church Brothers LLC; Rainbow Kale Tostada;
- Giorgio Fresh Co.; Mushroom Sauce Pizza with Mozzarella and Cheddar Cheese;
- Green Giant Fresh; Cauliflower and Avocado Croquettes with Honey Dijon and Avocado Aioli;
- Mucci Farms; Cool Summer Treats Made with Cutecumbers;
- Sage Fruit Co.; Skinny Breakfast Apple Turnovers;
- Sunkist Growers; Sunkist Orange Asian Chicken Lettuce Wraps;
- Wholesum Family Farms; Wholesum Harvest Eggplant Vegetable Balls with Roma Tomato Sauce; and
- Wish Farms; Wish Farms Strawberry Blueberry Hazelnut Chocolate Flatbread.
Judges are focusing on creative recipes that appeal to chefs, but that can be easily made at home, have a colorful “eye appeal” and are attractive to children.
The last requirement is part of an overall theme of this year’s Fresh Summit. PMA president and CEO Bryan Silbermann hopes to increase produce industry focus on the importance of children as a market demographic. To that aim, the PMA is working to encourage a “much better understanding by our industry on getting kids eating more fruits and vegetables,” Silbermann said in the release.
Staff Writer Preston Bukaty contributed to this article.