TORONTO — To be strategic and productive, start with 15 minutes on social media per day, but first make sure nobody has claimed your identity.
That’s the message from social media expert Randall Craig during a business session on April 18 at the Canadian Produce Marketing Association convention.
Craig also said that people in the business world need not shy away from some mix in the public and private sphere.
“You need to let people on Facebook know what you do and that you’re proud of it, and maybe it’s not such a bad thing if you let a little bit of your personality show on LinkedIn,” he said. “It’s important to be truly authentic. If on Facebook you’re being the wild drinking guy and on LinkedIn you’re corporate corporate, people are going to start to wonder.”
Craig shared some ideas for companies to improve their search engine optimization and Google ranking, especially by making sure they have a presence on the plethora of social media networks available. Even if it’s just a place holder directing traffic to a company’s media outlet of choice, having a presence is important, he said.
“People are going to their social network of choice and look for you, and you might not be there,” he said.
By creating these “outposts,” Craig said, you can direct traffic to your “anchor site” for more information and feedback.
“Anchors are where you spend your social media time,” he said. “You may choose to be on all of these outposts … or you may choose one or two. You decide the level of investment based on your overall budget.”
Craig suggested visiting KnowEm.com to find a curated set of social media networks available to create outpost profiles.
Claim your image
Craig also cautioned attendees about losing their profiles on social media. Aggregator sites like www.zoominfo.com create profiles without users generating them first, and they’re available for anyone out there to claim.
“Immediately go to these sites and claim your page,” he said.
This allows users to remove incorrect content and add strategic content.