Smart marketers look for 'dream' products - The Packer

Smart marketers look for 'dream' products

10/21/2013 05:55:00 PM
Doug Ohlemeier

Sam Kass, senior policy advisor on nutrition for the First Lady Michelle Obama and executive director of Let’s Move!,

addressed the audience via telephone.

“This room represents one of the most important pillars of the nation’s health,” Kass said. “We have a real vested interest to ensure more people are eating more fruits and vegetables. Our goals could not be more aligned.”

The industry need to join in effort to better market fresh produce, he said.

“You guys are producing the most tremendously beautiful delicious products in the market, but right now, we’re really suffering because we’re not investing the same kind of energy, science and intellectual resources and capital into inspiring our kids.”

Touching on another societal change, Silbermann challenged the produce industry to follow society as a whole and add more women in management roles.

“Attracting, developing and retaining more women in leadership positions in our companies is good for business, good for your bottom line and good for the sustainability of your companies,” he said. “I must ask, have we in our industry understood and embraced these changes? Have we made our companies welcoming and nurturing for women? Have we used the insight of female executives to better understand what motivates people who still make most of the food purchasing decisions?”

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