DOVER, Fla. — Marking its first partnership with a major restaurant chain, the Florida Strawberry Growers Association plans to promote the Sunshine State’s winter berries through Smokey Bones restaurants.
During the Feb. 10-March 4 campaign, the Orlando-based Smokey Bones plans to feature a strawberries and cream cake dessert, a strawberry cocktail and a strawberry-flavored beer.
Smokey Bones is a casual chain with 65 restaurants in 17 East Coast states, with most of its locations in the same region Florida’s strawberry industry is targeting, said Sue Harrell, association director of marketing.
“We want to increase consumption in February and March,” she said. “We partnered with them because one of their goals was to put Florida products on their menus. This is our first promotion with a major chain. We hope to expand on it and work with other chains in similar things in the future.”
The “Bones ‘n’ Berries” promotion is scheduled to include the Florida Department of Agriculture and Consumer Services’ Fresh from Florida logo on collateral material identifying the special menu items.
“Teaming with the actual people who grow Florida’s winter strawberry crop complements Smokey Bones’ culture of developing menu choices that feature the best quality food, including the freshest produce possible,” Tiffany Walker, the chain’s director of marketing, stated in a news release.
Smokey Bones is owned by Boca Raton-based Sun Capital Partners which also operates Boston Market, Sweet Tomatoes, Fazoli’s, Friendly’s, Bar Louie and other restaurant brands.