That’s when Israel’s pepper and tomato season kicks off. The offering is expected to go year-round and include Dutch certified organic greenhouse products arriving in April, according to a news release.
Santa Cruz, Calif.-based Source Organic is a subsidiary of United Natural Foods Inc.
The program will include red, yellow and orange bell peppers plus vine tomatoes in large and cherry sizes. It marks the introduction of a sweet pointed organic pepper variety, the palermo, to the U.S. market. The palermo was previously available in Europe.
Source Organic represents three organic exporters operating in Israel – Edom UK, Arava Export Growers Ltd., and Gilad Desert Produce Ltd.
Various options in private labeling, packaging, organic bulk Price Look-Up-stickered product, f.o.b. and door-to-door logistics will be available, according to the release. Source Organic also offers sales training and category marketing initiatives, among other services.