Southeast Produce Council adds assistant executive director

06/09/2014 11:30:00 AM
Coral Beach

Terry Vorhees and David SherrodTerry Vorhees, left, and David SherrodEffective June, 16 David Sherrod will fill the new post of assistant executive director for the Southeast Produce Council in preparation for taking over the council’s top post when executive director Terry Vorhees retires in May 2015.

Currently the southeast regional business manager for Apio Inc., Guadalupe, Calif., Sherrod works out of an office in Millen, Ga., and is familiar with produce industry issues in the Southeast U.S. Sherrod has been with Apio Inc. for more than 14 years.

Andrew Scott, council president and director of sales and marketing for Coosemans Worldwide Inc., said the produce council executive committee has been working on a succession plan for some time.

“It was a hard decision for David to leave Apio,” Scott said June 9. “He’s been there a long time and done a great job, but he agreed to step up for us and we think we’ve got a great person. Terry wants to retire and will stay on as a consultant with the council.”

Sherrod plans to resign the post of first vice president for the East Ellijay, Ga.-based Southeast Produce Council at its June 18 summer directors’ meeting. That position is expected to remain vacant until the council’s annual fall conference, which is scheduled for Sept. 25-27. The council’s officers generally serve two-year terms.

Scott said a new president will also have to be determined, because Sherrod was in line to move into that role this fall. He said Vorhees will be involved in the Southern Exposure show and collaborate with Sherrod to ensure a smooth transition next May.

“David will work out of his home in Georgia as Terry has done in Florida. They will be working closely together but we expect David will probably run the board retreat this summer,” Scott said.

Vorhees has been active with the council since 1999 when he and five other people created a group that eventually became the council. He has been the council’s only executive director. Vorhees has been dealing with health issues recently, Scott said, but he remains committed to helping the council with its work.



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