Southern Exposure: From the expo floor, Part 1 - The Packer

Southern Exposure: From the expo floor, Part 1

03/07/2012 12:26:00 PM
Doug Ohlemeier

Wayne E. Bailey

Dough OhlemeierWayne E. Bailey Produce Co., Chadbourn, N.C., is selling sweet potatoes in tray packs.Trying to help shoppers bake more sweet potatoes, Wayne E. Bailey Produce Co., Chadbourn, N.C., is selling sweet potatoes in tray packs.

The grower-shipper is packing four-count sweet potatoes in microwaveable overwrapped packs similar to white potato tray packs, said George Wooten, president and owner.

Wayne E. Bailey is marketing the washed potatoes under the “Sweet Potatoes Made Simple” slogan.The trays come 12 per case and feature consistent-sized sweet potatoes that individually average 9 ounces, he said.

“These are like baked potatoes for grilling,” Wooten said. “We had to set up a special packing line to run the correct sizes.”

Wayne E. Bailey began shipping the packs in January.


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