Southern Exposure: From the expo floor, Part 2

03/07/2012 01:06:00 PM
Pamela Riemenschneider

TAMPA, Fla. — Thousands of produce industry buyers, growers, marketers and others in the supply chain found new products and services on display at the Southeast Produce Council's Southern Exposure show in Tampa.

The Packer's Retail Editor Pamela Riemenschneider gathered the following news items March 3 on the expo floor at the Southeast Produce Council’s Southern Exposure 2012 in Tampa.

Bard Valley Medjool Date

Pamela RiemenschneiderDave Anderson, left, marketing director, and Don Bishop, right, Florida broker for the Bard Valley Medjool Date Growers Association, Bard, Calif., talked about the organization's new pitted date packs.The Bard, Calif.-based Bard Valley Medjool Date Growers Association offers the first pitted date pack available in the U.S. under its Natural Delights brand. The marketing organization also has packs of pitted dates with chocolate or peanut butter ready for wider distribution, said Dave Anderson, marketing director.

The organization plans to add new capabilities to its social media, which will allow consumers to locate retailers carrying their products. The site redirects consumers based on their location.

“We’re relying so much on banner ads and Web-based inquiries,” Anderson said. “This will direct consumers based on location.”

BC Hothouse

Langley, British Columbia-based BC Hot House Foods Inc. plans to roll out its Blusher pink cocktail tomato in wider distribution this season, said Michael Reed, president.

The company also changed its variety of mini sweet pepper for a better flavor and higher brix level, Reed said, and after a few years’ hiatus, its Piro Peppers assorted color hot peppers are shipping again this season in a half-pound cello bag and clamshell. The Piro pepper pack includes hot red, yellow, orange and green peppers.

Borton & Sons

Yakima, Wash.-based Borton & Sons Inc. celebrates its 100th anniversary in 2012, said Denny Annen, president of sales and marketing.

The company hopes to move into new office in Yakima June 1, he said, and is working on restructuring its website and social media presence, launching changes before the new crop this fall.

Classic Salads

Watsonville, Calif.-based Classic Salads LLC has three new varieties in its lineup of organic clamshell salads.

Italian Salad, a blend of romaine and radicchio; Romaine Salad, a blend of romaine, radicchio and carrots; and Hearts of Romaine rolled out in early January, said John Burge, vice president of sales and marketing.

Packed in a 7-ounce clamshell, the salads have a 16-day shelf life and a suggested retail price of $3.49.

East Coast Fresh Cuts


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