Southern Exposure: From the expo floor, Part 2 - The Packer

Southern Exposure: From the expo floor, Part 2

03/07/2012 01:06:00 PM
Pamela Riemenschneider

Savage, Md.-based East Coast Fresh Cuts has a new line of oven-ready trays. The trays include 12 to 16 ounces of fresh-cut vegetables or fruit and appropriate herbs for seasoning.

There are 14 varieties in the line, with flavors such as Cranberry Butternut Squash and Root Medley featuring diced rutabagas, parsnips and carrots.

The line retails for around $3.99, said Ross Foca, president.

Fresherized Foods

Saginaw, Texas-based Fresherized Foods Inc. redesigned the packaging for its Wholly Salsa line. Tubs are 10 ounces instead of 12 and have a wrap-around label that features recipes, Chip’s Tips usage information and a quick-response code leading to more information, said Jay Alley, vice president of sales.

The company also added two fruit salsas, Red Pepper Mango and Pineapple, and an Avocado Verde avocado-based salsa verde.

The flavors should start shipping the second week of May, promotable for Memorial Day, Alley said.

Fruit salsas retail for around $2.99-3.49 and the Avocado Verde retails for $3.49-3.99.

Family Tree Farms

Pamela RiemenschneiderDoug LaCroix, salesman for Reedley, Calif.-based Family Tree Farms, said the company's early blueberry variety will be available for wider distribution this season, starting in April.Reedley, Calif.-based Family Tree Farms plans to start shipping its early variety blueberries around the first week in April and have them available for up to eight weeks, said salesman Doug LaCroix.

The company’s early variety produces large, exceptionally sweet berries and is exclusive to Family Tree Farms, he said. Plants are finally at full maturity, he said, and the company has berries for wider distribution this season.


Houston-based IFCO Systems NA has a new 40-pound banana reusable plastic container, the Caja de Oro.

It’s designed to pack in the field and in testing has shown to be nearly 40% more efficient in reducing field heat, said Andy Hamilton, vice president of Eastern sales.

This is the only RPC available for bananas designed to hold the 40-pound size used in standard corrugated banana boxes.

Craig Slate, director of retail sales, said RPCs are a good fit for bananas, especially for retailers, because they do not break down in high humidity storage like corrugated boxes. They’re also a time saver for air stacking in the back room.

Hamilton said implementing RPCs for banana shipments should be cost-neutral compared to corrugated boxes.


The Nunes Co., Salinas, Calif., now offers an organic option for its complete lineup, said Matt Seeley, vice president of marketing.

“Organic is a great complement to our business,” Seeley said. “Retailers especially are looking to get into more organics.”

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