Pamela RiemenschneiderChanging to a size C from size B potato in the Baby Medley Potato tray gives the perception of a fuller product to consumers, said Jim Richter, executive vice president of Wilcox Fresh.The company also plans to change the seasoning blend in its baby russet potato tray and is doing recipe development to find the best pair of flavorings to go with the potato variety.
“It’s kind of like pairing a wine with a dish,” he said.
Flavors up for consideration include mesquite barbecue, parsley garlic and Cajun, among others.
The company also opened a Midwest office in Iowa City, Iowa.
“Dave Sherman moved there and will be working with current customers and new customers out of that office,” Richter said.