California’s Tinsel Town got a taste of San Joaquin Valley table grapes from Delano-based Hronis Inc., with the fruit sharing the spotlight with Hollywood stars.
Hronis Ranch was a major sponsor of the 10th annual Feast of San Gennaro L.A., a fund raising event that benefits Southern California charities for food outreach, at-risk youth programs, families in need, shelter and housing, scholarships and education.
The festival was a successful venture for Hronis Inc. “not only for the excellent brand visibility, but because the company was able to help so many different needs in Southern California,” Pete Hronis, vice president of sales and marketing, said in a news release.
Entertainers Jimmy Kimmel and Adam Carolla co-hosted the mid-September festival that attracted nearly 50,000 and raised more than $250,000, according to the release.
Hronis Ranch brand grapes were a feature throughout the four-day event as attendees were invited to taste samples of the company’s red, green and black grapes. At the opening gala, the San Gennaro Foundation honored Kimmel and Carolla with engraved chalices filled with Hronis Ranch grapes.
The Feast of San Gennaro in L.A. is a spinoff of Little Italy’s Feast of San Gennaro, an annual event in New York City for nearly a century.