Stemilt launches Valentine’s Day promo

02/13/2014 09:42:00 AM
Doug Ohlemeier

Stemilt Growers Inc., is helping shoppers celebrate Valentine’s Day.

StemiltThe Wenatchee, Wash.-based Stemilt has released a downloadable recipe guide that features apples and pears in a four-course dinner menu created by food blogger Jennifer Farley of Savory Simple.

Stemilt launched the “Date Night Dinner Menu & Recipes” e-Book the week of Feb. 10 to guide consumers through a gourmet dinner that combines the sweet flavors of apples and pears with savory ingredients, according to a news release.

The grower-shipper promotes the free download to consumers through its Website and social media channels, including Facebook, Twitter, and Pinterest.

“This new e-Book was created in response to consumer feedback for more recipes featuring our fresh fruits,” Brianna Shales, Stemilt’s communications manager, said in the release. “It’s a way to inspire foodies and fruit enthusiasts to utilize our fruits, like Piñata apples, in new ways, and also to help people create a memorable dinner for Valentine’s Day or any special occasion.”

Stemilt chose Farley, a culinary school graduate turned food photographer and blogger, as the winner of its #FreshBloggers contest last fall.



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