Stop & Shop, NFL team promote kids health

10/24/2013 11:49:00 AM
Mike Hornick

Healthy Kids SummitCourtesy Business WireNew England Patriots defensive back Devin McCourty works with children on fitness at Stop & Shop's Healthy Kids Summit at Gillette Stadium in Foxboro, Mass.Quincy, Mass.-based Stop & Shop Supermarket Co. partnered with the New England Patriots and United Way on a health awareness event at the NFL team’s stadium.

The Healthy Kids Summit drew more than 400 children and adults Oct. 22 at Gillette Stadium in Foxboro, Mass.

Stop & Shop in-store nutritionist Julie Menounos participated with Patriots defensive back Devin McCourty, and Caitlin Gibbs, director of association health innovation for Hockomock YMCA.

The event included a trivia game that challenged children to show their knowledge on nutrition, exercise and a balanced lifestyle, according to a news release. The panel also included Brian Patel, associate chief of the Emergency Care Center at Sturdy Memorial Hospital. Drill sessions were then run by a dozen Patriots players.

Eastern Massachusetts has shown a 12.4% drop in obesity for children under age 6, according to the release, but statistics for the past five years show about 30% of children statewide are overweight or obese. Stop & Shop aims to contribute to a drop in those numbers through its summit events.

The retailer, which operates more than 400 stores in six states, has begun supporting the Patriots’ efforts as part of the NFL’s Hometown Huddle, a partnership between United Way and the league.



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