Strawberries are retail favorites - The Packer

Strawberries are retail favorites

02/11/2014 10:04:00 AM
Tom Burfield

Regular price for a 1-pound clamshell during the summer is $2.49, Christensen said. When they’re on ad — at least once a month — they go for 99 cents.

Strawberries are a good item to merchandise near blueberries, Ferrara said.

He also cross merchandises strawberries with shortcakes and whipped cream so shoppers “can grab everything right there.”

The stores usually have 1-pound clamshells on display, and Ferrara also brings in 2-pounders when they’re available.

Sometimes at Nob Hill Foods, Rodriguez also sets up displays in other parts of the store, like by the entrance or in the bakery department, where the berries are cross merchandised with pound cake.

Rodriguez also cross merchandises strawberries with pound cake and whipped cream in the produce department.

Shoppers tend to pick up strawberries more often when they see all the ingredients for strawberry shortcake in one spot, he said.

He also merchandises them with other kinds of berries in a berry patch display.

Recently, Rodriguez discovered that he can bump up sales by 3% to 5% by putting out a bowl of washed berries next to the display for sampling, so the stores plan to do more sampling for strawberries and other produce items.

Shoppers at O’Brien’s market have plenty of choices when it comes to pack styles.

Besides the usually 1-pound clamshell containers, during peak season, the stores offer a 2-pound size, the old-fashioned pint baskets and even loose strawberries.

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