Strawberry, asparagus prices to rise for Easter

03/02/2012 01:49:00 PM
Andy Nelson

Prices for 28-pound boxes will likely be in the $38.75-42.75 range for Easter, Paul predicted.

On Feb. 28, the USDA reported prices of $18.75-20.75 for 28-pound cartons and crates of bunched standard asparagus from Mexico, down from $38.75-40.75 last year at the same time.

Because of sluggish markets thus far this season, Peru, which has sought stronger markets elsewhere, will not likely be a big player this Easter, he said.

Despite Mexico’s March exit from the deal, and the fact that California will not quite be peaking by Easter, there should be enough asparagus to go around for the holiday, Paul said.

“There should be ample supplies for retailers to do exactly what they want to do: promote,” he said.

Because of excellent growing weather this winter, quality out of California for Easter should be “phenomenal,” Paul said.

Demand for asparagus typically doubles at Easter, often making it hard for shippers to fill orders, said Steve Couture, co-owner of Couture Farms, Huron, Calif.

Because of a very cold December and cold start to the New Year, Mexican volumes should still be ample for Easter pull, Couture said.

“I think there will be fairly good supplies,” he said.


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