Strawberry commission launches promotional campaign

02/11/2014 10:23:00 AM
Tom Burfield

At its annual nutrition research meeting, the commission will invite researchers whom it has funded to gather and discuss their findings and explore potential avenues for further research that demonstrates the nutritional benefits of eating strawberries.

The commission also will reach out to nationally recognized registered dietitians, such as David Grotto, Mitzi Dulan and Sylvia Klinger, who will work closely with the organization on major television, news and social media initiatives to promote the health benefits of strawberries, O’Donnell said.

Klinger will specialize in Spanish-language media.

The commission will host a booth featuring dietitians and farmers at the Academy of Nutrition and Dietetics Food and Nutrition Conference and Expo in Atlanta Oct. 19-22.

Special outreach efforts also will be made at key times of the year, like National Nutrition Month in March and National Strawberry Month in May.

The commission will expand its foodservice program this year to reach chefs, foodservice operators, menu developers and food writers through media events, recipe demonstrations and ongoing distribution of tools and resources designed to inspire creative menu items featuring California strawberries, O’Donnell said.

On the public affairs side, the commission will conduct field tours to help the public and elected officials understand the challenges that farmers face and the kinds of things farmers do to be good stewards in the community and demonstrate “the positive economic, environmental and cultural impacts that result from strawberry farming,” O’Donnell said.


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