Eastern apples are shipping at a similarly brisk pace this season, said Jim Allen, president of the Fishers-based New York Apple Association.
“We’ve moved more than what was expected,” he said Jan. 9.
“(Supplies) are lower than normal for this time of year.”
As a result, prices could go up slightly as shippers try to slow movement to extend the New York season, Allen said. That said, many shippers may not want to tinker with what has been a successful deal thus far.
“The tendency is to move through the crop to ensure the best quality,” he said.
In addition to McDonald’s-driven demand, shippers were seeing stronger pull from other fast-food restaurants and from retailers, Allen said.
Empires in particular were in high demand for the fresh-cut market, he said.
By early January, Allen wouldn’t characterize as heavy supplies of any New York variety. Shippers were running short on mcintoshes, galas, red delicious and other varieties.