Strong demand greets Coachella, Mexican grapes

05/09/2012 10:59:00 AM
Andy Nelson

The Coachella deal has a good chance to generate strong demand through May, Burton said.

“If it’s marketed correctly, there could be real good pull through Memorial Day.”

With warmer June weather, volumes in Coachella will increase and prices will likely come down, Burton said.

Peter Rabbit’s Coachella volumes are expected to be similar to or slightly up from 2011, Burton said.

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