Strube Celery & Vegetable Co. celebrated its 100th anniversary, introduced customers to its new leadership group, donated nearly two truckloads of produce to charity and showed off its new logo at a recent ceremony.
The morning of Nov. 5, Chicago-based Strube welcomed about 200 guests to an open house that featured a buffet and speeches by Rob Strube, the company’s new president; Danny Solis, the city alderman for Strube’s district; and Kate Maehr, executive director of the Greater Chicago Food Depository, said Lisa Strube, the company’s director of finance.
Strube turned 100 on Sept. 13, Lisa Strube said.
The company used the open house not only to celebrate its anniversary but to highlight its new leadership group, which was announced in August, Lisa Strube said.
Two members of the group — Lisa Strube and Sue Hunter, director of human resources and food safety — retained their previous titles. Two others — Rob Strube and T.J. Fleming, director of sales — were previously vice presidents. The fifth member of the group, Jason Trott, director of operations, was previously a supervisor.
The new group is the most visible evidence of a transition from the third to the fourth generation of Strube leaders, Lisa Strube said. The selection of the group was the culmination of a strategic planning process that began in January, she said.
Strube’s grower, shipper and vendor partners were encouraged to donate produce at the anniversary event to the food depository, which former company president Bob Strube Sr. helped create.
“We were able to donate 36 full pallets,” Lisa Strube said. “Our goal was to fill one trailer, and we almost filled two.”
Also at the event, the company highlighted its new logo and tagline, “Over 100 Years and Still Fresh.”
The anniversary has given employees the chance to look both forward and back, as the new tagline suggests, Lisa Strube said.
“We pride ourselves on our integrity, teamwork and passion, and we want to carry that into our next generation. We’re energized and excited to move forward.”