The National Mango Board says its latest consumer attitude and usage study shows significant increases in mango purchases as well as new opportunities for sales to new users.
According to the board, the study showed increases in mango movement, number of current purchasers, incidences of people eating mangoes plus higher consumer satisfaction.
The board exceeded its 2011 goals by influencing nearly 950 million consumers, generating a 117% increase in mango volume and working with more than five million foodservice professionals through foodservice publications and partnerships, according to a news release.
The survey shows current purchasers — shoppers who bought mangoes within the past six months — increased their purchases from 35% in 2007 to 46% in 2011. Also, the incidences of people eating mangoes increased from 67% in 2007 to 78% in 2011.
“We are thrilled to see the impact our mango key messages and marketing programs have on retail and foodservice but ultimately, consumers,” Megan McKenna, the board’s director of marketing, said in the release. “We want to eliminate barriers of uncertainty about mangos and encourage consumers to enjoy the benefits of the nutritious and tasty fruit.”
The study also showed 41% of consumers have never bought a mango.