As a new sales account representative for Sun Pacific Marketing, Pasadena, Calif., Archie Williams also serves as product manager for the company’s Ripe & Easy Kiwi program.
Williams has 20 years experience in retail, including 13 years with Wal-mart’s Sam’s Club, in merchandising and buying, according to a news release.
He also has six years experience selling and marketing imported fruit, most recently as director of import sales for Westlake-Miller, Winter Haven, Fla.
Barney Evans, vice president of sales and a principal Sun Pacific, said the company expects Williams to drive sales growth of its exclusive Ripe & Easy Kiwi and Cuties brand mandarin programs, citing Williams’ “sell-side” background.
Sun Pacific markets Cuties and other citrus, as well California table grapes, tomatoes and kiwifruit, according to the release.