Jean Ashby is the new director of marketing and category management at Sun Pacific Marketing, Pasadena, Calif.
For more than 20 years Ashby has been involved in the produce industry, according to a news release from the company.
She worked for the Washington Apple Commission for 13 years before joining Sun Pacific. While at the commission, Ashby launched the first perishable category management program there, and the commission continues to use it, according to the release.
Ashby also worked for Chiquita Brands International when it was headquartered in Cincinnati. At Chiquita she worked with bananas, packaged salads, avocados and the healthy snacking categories.