Rio Rico, Ariz.-based SunFed has named Jim D’Amato East Coast business development manager, a new position at the company.

His addition is aimed at improving SunFed’s reach and service to Northeast customers, according to a news release.

D’Amato’s prior marketing and category management experience includes roles at Chiquita Brands International and Eurofresh Inc. He is based in New Jersey.

“Jim’s upbeat personality and focus on success will allow us to formulate category and sales strategies with key partners,” Matt Mandel, SunFed vice president of sales and marketing, said in a news release.

The grower-shipper packs under the SunFed and SunDan labels. SunFed produces fruits and vegetables in Mexico, Guatemala and the Dominican Republic.