Rio Rico, Ariz.-based SunFed has added Kevin Partida to its sales staff, the company’s first based in California.

“As Sunfed continues to add new acreage and expand its lineup of Perfect Produce, we need …to complement our already strong staff and to be closer to the customer,” Matt Mandel, SunFed vice president of sales and marketing, said in a news release. “Kevin was an easy choice given his long history in produce and his impressive record of accomplishments building customer programs.”

He started Aug. 25. Partida’s prior roles included account manager with Frieda’s Inc.; regional sales manager at Eurofresh Inc.; and tropical sales manager at Dole Fresh Fruit International. He has close to 20 years of experience in the industry.

SunFed now has locations in Southern California and New Jersey as well as Arizona.

“(N)ow with the push to reach out to the consumers through new packaging and exciting new varieties, I look forward to being part of the SunFed future,” Partida said in the release.