Sunkist tells its growers' stories - The Packer

Sunkist tells its growers' stories

03/20/2014 02:41:00 PM
Mike Hornick

FioriSunkist Growers has introduced a multimedia storytelling project using video and imagery to depict its members’ 120-year growing history.

The cooperative’s online project, Sunkist Family Stories, profiles multigenerational growers in California and Arizona.

“Consumers today are keenly interested in the stories behind their food,” Kevin Fiori, vice president of sales and marketing for Sherman Oaks, Calif.-based Sunkist Growers, said in a news release.

A consumer microsite, social media campaign and retail marketing materials also back the project. It offers insights on traditional growing practices, resource stewardship and innovation.

Sustainable farming practices to be shown include solar energy, irrigation systems and low-emission vehicles. Specialty citrus varieties and their uses by chefs and home cooks will also be featured.

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Linda Lamb    
Camarillo California  |  March, 20, 2014 at 10:24 PM

These grower videos are fabulous especially when you know the people featured ! Jane and her son Ned are a team and just the best kind of farmers I am privileged to know. Dueling lemon desserts and decorating prowess with none other than our home grown Sunkist Lemons! Linda Lamb wife of a Sunkist Lemon grower

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