Sunkist seasonal citrus sampling on tap at CPMA

04/01/2014 04:48:00 PM
Mike Hornick

SunkistSunkist Growers plans to highlight its California Star Ruby grapefruit at the Canadian Produce Marketing Association Convention and Trade Show in Vancouver April 2-4.

The Sherman Oaks, Calif.-based cooperative will sample freshly squeezed grapefruit juice at its booth, No. 408.

Sunkist is continuing its “Not Your Mother’s Grapefruit" marketing campaign .

Gold Nugget variety mandarins will also be on offer. They carry the Nature’s Treasure brand and are available April to mid-May. The mandarin is available in 2-, 3- and 5-pound giro bags as well as bulk packs.

Chef Jill Davie will be at the booth serving Sunkist lemon pesto shrimp crostini and Sunkist orange chipotle turkey tacos, part of a demonstration of using citrus in cooking.

Sunkist Growers, moreover, is offering a consumer sweepstakes through May 21 as part of its “Peel Away the Pounds” promotion with the NBC television series The Biggest Loser, whose outlets include CTV in Canada.

The contest is being promoted on some Sunkist lemon and grapefruit packaging featuring the show’s logo and information about nutrition benefits. The sweepstakes can be entered at www.PeelAwayThePounds.com.

“Consumers are motivated to make healthier choices as the weather improves,” Sunkist director of retail marketing Julie DeWolf said in a news release. “Sunkist is proud to be teaming up with The Biggest Loser this spring to provide an extra incentive for consumers seeking a healthier lifestyle to reach their weight loss goals.”



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