Sunlight International, Delano, Calif., and JP Dulcich & Sons Grapes, are kicking off the summer grape season with the Pretty Lady label for packaging and point-of-sale materials.
This new program includes grab-n-go disposable colander bags and display cards with helpful tips for eating grapes, according to a news release.
Point-of-sale materials are available online at http://dulcich.com/promo-retail-programs/.
The healthy tips suggest things like adding premium California Grapes to salads or freezing them on a hot day, according to the release.
“The early response from our retail partners to Pretty Lady for the summer has been astounding!” said Nick Dulcich, co-owner and sales director of JP Dulcich and Sons, in the release. “And we anticipate a high demand for these new P.O.S. materials in the coming weeks. Combined with an exceptional grape crop this year, we truly believe this program will help put Dulcich Premium Grape sales over the top.”
The packaging features an illustrated beach scene and a ‘Pretty Lady’ in sunglasses. This is designed specifically to attract customers’ attention in a fun way.
Sunlight International markets for grower JP Dulcich and Sons,
Retailers or buyers can call Sunlight International and place an order or visit the ducich.com site for more information.