Mastronardi Produce Ltd. is bringing its Sunset tomatoes, peppers and cucumbers direct to consumers and retailers through its customized food truck, the Flavormobile.
The Sunset Flavor Tour wraps up Oct. 4-5 in Greenbrae, Calif., the last of 17 stops that began in Detroit Aug. 7. Consumers can enter a sweepstakes online through Oct. 31 for a chance to win a trip for two to Napa, Calif., that features vineyard tours and cooking classes.
It’s the first time Sunset has offered the tour, said Daniela Ferro, communications coordinator. It’s expected to be back in 2015.
“We’re always looking for new and innovative ways to connect to consumers directly so this has been very rewarding for us to meet face to face with consumers and talk everything flavor,” Ferro said.
The greenhouse grower-shipper is taking retail requests for stops on the 2015 tour. The Flavormobile has also come to community events and concerts.
“Our main goal on the tour has been to introduce consumers to flavor and greenhouse growing,” Ferro said. “We want to demonstrate that making healthy meals and snacks can be both flavorful and easy. We’ve also been educating people on sustainable greenhouse practices, which has been met with a lot of interest.
Kingsville, Ontario-based Mastronardi Produce sampled its fresh produce, for one, with attendees of the Boston GreenFest in August. The three-day festival showcased sustainable products, services and practices.
“It was an ideal event…to share our greenhouse story and our passion for flavor and sustainability,” Ferro said.
The online site also includes recipes served on the tour. Tomatoes have been the focus but not the only item on offer.
“We’ve sampled an amazing mini cucumber gazpacho, pizza topped with mini peppers and more,” she said. “We received fantastic feedback at the Boston GreenFest when we sampled our Eco Peppers, which are grown in Envirofresh, our first carbon negative greenhouse.”
Kumato tomatoes have been one of the tour’s most popular items, she said.