After a successful year as president of Sunsweet Growers, Dane Lance will take on the additional leadership role as the company’s new chief executive officer. His CEO responsibilities took effect on Oct. 6.
Lance succeeds Arthur Driscoll II, who is retiring after working as CEO of the Yuba City, Calif.-based marketing company since 2004.
“His business insight and strong leadership during a period of severe global oversupply has enabled Sunsweet’s grower-member returns to consistently outperform the market,” Lance said of his predecessor, in a news release. “As global prune production now swings away from oversupply, Art has Sunsweet perfectly positioned to thrive into the future.”
Lance has worked at Sunsweet for 23 years in various roles. His work includes building consumer demand for the company’s products — prunes, specialty dried fruits and fruit juices. He also contributed to products including Ones, PlumSmart, D’Noir and Plum Amaz!ns, which now represent 15% of company revenue, according to a news release.
Before his Sunsweet career, Lance worked in marketing management positions at the Clorox Co.