Supervalu Sales for All Seasons expo notes - The Packer

Supervalu Sales for All Seasons expo notes

08/16/2013 10:51:00 AM
Dan Galbraith

JemD adds Cocoa Tomato Trio pack

A year after coming out with its brown cocoa tomato as an addition to its Artisan series, JemD Farms, Leamington, Ontario, has introduced its Cocoa Tomato Trio, a three-pack clamshell.

Doug Grabosky, key account manager, showed off the pack at the Supervalu expo, during which retail customers were offered a 30% discount.

“Prices were lowered for this show because we wanted to take these cocoa tomatoes’ appeal from their eyes to the inside of their mouths. This is a $3.99 items but if you can make it a $2.99 item, that helps sell it,” Grabosky said.

“The best thing about these tomatoes is they’re good at any stage of maturity, but as they get more ripe, they become more sweet. They have long shelf life and they’ve been popular with our retail customers, but we’d like to see it go bigger,” he said.

As a means to that end, JemD is offering retailers point-of-sale placards for the tomato which the company has billed as a savory tomato with meaty texture.

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