Supervalu eastern regional show draws retailers - The Packer

Supervalu eastern regional show draws retailers

04/12/2013 12:00:00 PM
Doug Ohlemeier

A keynote session marked a week of produce for motivational speaker Jeff Evans, who leads business executives on Himalayan mountain climbing treks including climbing Mount Everest, the world’s tallest peak.

He recently addressed workers at Driscoll Strawberry Associates Inc. in Watsonville, Calif., who Evans said characterized Supervalu as Driscoll’s third-best customer.

“Everyone in this room is a guide,” he said. “Whether you’re a manager, customer or vendor, we’re all here for a reason.

“There are a lot of mountains out there. Some will make you dizzy, some are overwhelming. But I encourage you to embrace that call. Surround yourself with a team, an alliance that is there for you to nurture every single day.”

New to the show this year, staff from Supervalu’s Lancaster and Mechanicsville, Va., operations joined colleagues from other Supervalu divisions including Baltimore, Buffalo, N.Y. and Milton, W. Va.

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