Supervalu regional show focuses on education

04/11/2013 10:39:00 AM
Doug Ohlemeier

click image to zoomTravis Boyle (from left), a produce buyer and merchandiser for Supervalu Inc., talks with Tom Charley and Ray Charley, owners of Shop ‘n Save stores.Doug OhlemeierTravis Boyle (from left), a New Stanton, Pa., produce buyer and merchandiser for Supervalu Inc., Eden Prairie, Minn., talks with Tom Charley and Ray Charley, owners of Shop ‘n Save stores in Greensburg, Pa., at Supervalu’s annual eastern region produce and floral expo in Monroeville, Pa., April 11.MONROEVILLE, Pa. — Supervalu is showcasing new produce items and merchandising ideas for Eastern U.S. customers.

A regional expo and show on April 11 focuses on showing how Supervalu’s retail customers how to differentiate themselves from competitors, including new displays/equipment and merchandising techniques.

About 70 produce and floral vendors displayed products at the expo, which attracted store owners, supervisors, managers, produce and floral directors to the Pittsburgh-area show.

“This is not a selling show,” said Mario Grana, Supervalu’s New Stanton-based director of produce and floral category management. “Our focus is training and education.”



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