Supervalu show distributes retail merchandising tips - The Packer

Supervalu show distributes retail merchandising tips

04/07/2014 07:43:00 AM
Doug Ohlemeier

Chris Owen (left), produce manager of Henning’s Market, Harleysville, Pa.,  talks with Mike Arena, produce manger of McCaffrey’s Markets in Yardley, Pa., and Richard Robbins, a fresh consultant for SuDoug OhlemeierChris Owen (left), produce manager of Henning’s Market, Harleysville, Pa., talks with Mike Arena, produce manger of McCaffrey’s Markets in Yardley, Pa., and Richard Robbins, a fresh consultant for Supervalu Inc., during Supervalu’s April 3 Eastern regional expo in Monroeville, Pa. MONROEVILE, Pa. — Retailers gained new merchandising tips and learned how they can make their supermarkets stand out from their competitors at the 12th Supervalu Eastern regional produce and floral expo.

Sponsored by the Eden Prairie, Minn.-based Supervalu Inc.’s Pittsburgh division, the show was characterized by another year of record attendance as nearly 500 produce merchandisers, buyers, suppliers, grower-shippers and others packed the Monroeville Convention Center for the April 3 show.

“The advantage of coming to a show like this is the many ways we can learn how to package and display products,” said retailer Christopher Anthony, co-owner of Country Harvest in Palmerton. “We like the show and like to see the different merchandising techniques. If I learn just one thing I can take back to my store and execute, I will consider the trip a success. Being in a rural area in the Poconos, we don’t see a lot of this.”

Colleen Bing, a produce manager for Plum Street Foodland in Parkersburg, W.Va., said she learned merchandising ideas.

“Seeing all these products really help us better visualize things before ordering,” she said. “You don’t usually get to see all these items before ordering. This show also gives you good ideas on how to properly display things.”

Brian Higgs and Colleen Bing, produce managers for Plum Street Foodland Fresh in Parkersburg, W.Va., and Kathy Foughty, produce manager of Foodland’s The Plains, Ohio, store, view artichokes on the shDoug OhlemeierBrian Higgs and Colleen Bing, produce managers for Plum Street Foodland Fresh in Parkersburg, W.Va., and Kathy Foughty, produce manager of Foodland’s The Plains, Ohio, store, view artichokes on the show floor during Supervalu Inc.’s Eastern regional expo in Monroeville, Pa. Exhibitor Alan Siger, senior advisor to Coosemans Worldwide Inc.-owned Consumer Fresh Produce Inc., in Pittsburgh, said the show provides an educational process to buyers and sellers.

“I’ve seen a nice flow of visitors all day,” he said April 3. “The show really gives you the chance to spend time with the retailers and shows what Supervalu has to offer. They get to learn about different items.”

Returning to their operations with effective merchandising ideas is one of the show’s goals, said Mario Grana, director of produce and floral category management for Supervalu’s Pittsburgh division.

“We really try to focus on training, education and selling with the first two objectives the most important,” he said. “We believe it’s critically important because if we can do all those things better than our competition, you guys and Supervalu wins.”

Grana said keynote speaker Erik Wahl, a “graffiti motivational artist,” helped encourage participants to try to differentiate themselves in the marketplace by thinking differently and presenting solutions and opportunities to their customers.


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