The North Carolina Sweet Potato Commission has launched a retail promotion in honor of Sweet Potato Month.

The promotion, 52 Ways to Love Sweet Potatoes, is running in February at 155 Lowes Foods, Piggy Wiggly and Ingles stores in North Carolina, according to a news release from the Raleigh-based commission.

Highlighting the versatility and nutritional benefits of sweet potatoes, the campaign, a collaboration between the commission and the North Carolina Department of Agriculture and Consumer Services, includes in-store displays, a branded website  and a social media contest for consumers.

In addition, cooking demonstrations will be held at select stores during the month to introduce consumers to new ways of preparing sweet potatoes.

The promotion’s website features 52 sweet potato recipes — one for each week of the year.

Also on tap is a photo contest on the commission’s Facebook page. Consumers can earn a $100 gift card to one of the participating grocery stores by sharing their sweet potato photos with the hashtag #loveNCSP.