TV dancer will be next Dole salad headliner - The Packer

TV dancer will be next Dole salad headliner

09/21/2011 10:51:00 AM
Mike Hornick

Courtesy Dole Fresh VegetablesCheryl Burke of ABC's "Dancing With the Stars" will become the next spokeswoman for Dole's "Find Your Inspiration" salad campaign Oct. 3.Cheryl Burke, a regular competitor in the ABC TV series “Dancing with the Stars,” will be the next face of Dole’s “Find Your Inspiration” salad campaign.

The campaign has featured designers and performers trying out their creativity on salad making. Burke and Dole collaborated on new fitness-themed recipes.

Burke, a professional dancer, will succeed Clinton Kelly of TLC’s “What Not to Wear” and ABC’s “The Chew” on Oct. 3, when the recipes will post online, Dole spokesman Bob Ochsner said.

Monterey, Calif.-based Dole Fresh Vegetables announced Burke’s arrival early, in time for the Sept. 19 premier of the 13th season of “Dancing with the Stars.”

She will be the campaign’s third and final celebrity spokesperson. “Find Your Inspiration” began earlier this year with Candice Olson of HGTV’s “Candice Tells All.”

“The response has been excellent, especially since we’re working with artists who have an existing connection to salad lovers,” Ochsner said. “These three artists have tested high in appeal among our salad audience. The purpose is to take Dole salads further, beyond just the culinary world, and spread that inspiration.”

An online sweepstakes will launch as well, giving participants a chance to win one of three trips to California and a four-hour dance lesson at the Cheryl Burke Dance Studio.

To enter, consumers must click the “like” button on Dole Salads’ Facebook page and complete an entry form there by Dec. 9. Beyond the grand prizes to be awarded afterward, a dance DVD winner will be drawn daily from Oct. 3 through Dec. 9.

The campaign includes in-store promotions and coupons plus Twitter and YouTube pages spotlighting the celebrity artists. Also planned are quick response and short codes on Dole point-of-sale materials linking shoppers to recipes and more information.

Dole offers 38 salad blends and kits.



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