Target tests smaller format - The Packer

Target tests smaller format

01/21/2014 11:44:00 AM
Pamela Riemenschneider

A July opening is planned for Minneapolis-based Target’s 20,000-square-foot “TargetExpress” small format.

The store, aimed at students and urban dwellers, is near the University of Minnesota campus and is about 15% of the size of a typical Target general merchandise store, according to a news release.

“Our focus is ensuring the Target shopping experience is available when, were and how guests want it,” said John Griffith, executive vice president of property development, in a news release.

The company plans to offer “essentials” in health, beauty and grocery, including a “larger selection of grab-and-go food options,” it said.

“We’ll carefully evaluate this new format to determine plans for future growth, so stay tuned,” Griffith said in the release.

Bentonville, Ark.-based Wal-Mart Stores Inc. also is testing a student-friendly Walmart on Campus format. The company opened its third location on the Georgia Tech campus in August, offering a limited assortment including pharmacy, general merchandise and grocery. The 2,500-square-foot stores are a pilot program, the company said in a news release, with locations at the University of Arkansas and the University of Arizona.

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