Tasteful Selections LLC is partnering with 13-year-old chef Jack Witherspoon on recipes and videos.
The deal will support Jack’s efforts to fund research for leukemia, a disease he has suffered from, according to a news release from Tasteful Selections, a joint venture of potato grower-shippers RPE, CSS Farms and Plover River Farms Alliance Inc.
Jack’s recipes feature Tasteful Selections-branded specialty baby potatoes.
Tasteful Selections plans to post the recipes on its website and promote Jack’s fundraising on social media. Giveaways on social media include Jack’s award-winning cookbook, “Twist It Up,” which features 60 of his favorite original recipes.
A portion of the cookbook’s proceeds go his permanent endowment at Miller Children’s Hospital in Long Beach, Calif., and to Beckstrand Foundation, where Jack is the pediatric spokesperson.
Jack began cooking to raise money for leukemia research when he was 6 and recovering from the disease. He has appeared on The Tonight Show with Jay Leno, The Bonnie Hunt Show, The Queen Latifah Show, The Marie Osmond Show, the Rachael Ray Show and other TV shows.
“It’s rewarding to support an inspiring young kid with such a worthy cause,” Russell Wysocki, president and chief executive officer of RPE, said in the release. “Chef Jack’s recipes highlight the health benefits of Tasteful Selections with simple preparations that encourage kids to prepare and enjoy potatoes.”