Specialty potato shipper Tasteful Selections is banking on irreverent humor for a new marketing campaign.
The company is set to launch FOUP — the Fear Of Undercooked, Unwashed or Ugly Potatoes, according to a news release from Bancroft, Wis.-based RPE Inc., one of the partners in Tasteful Selections, which ships year-round from the Bakersfield, Calif., area.
The FOUP campaign features on-pack messaging, point-of-sale materials and display bins. All materials describe Tasteful Selections’ “FOUP-fighting factors” and encourages consumers to visit TastefulSelections.com/FOUP, where they can learn more about “the newly discovered affliction” of FOUP.
On the FOUP website, consumers can watch the FOUP YouTube video, take a FOUP quiz, vote for their biggest FOUP and pin FOUP statistics to their Pinterest boards.
Blog partners and Tasteful Selections social media channels also will promote the campaign and show consumers how to become “FOUP fighters” in three simple steps: find Tasteful Selections at a store near them, prepare one of their favorite recipes and enjoy a FOUP-free life.
Consumers can also win a “FOUP Cure Kit” on the Tasteful Selections Facebook page. The kit includes a Tasteful Selections coupon, apron, recipe booklet and FOUP prescription pad and comes in a survival kit lunch cooler.
The other partners in Tasteful Selections are Watertown, S.D.-based CSS Farms Inc.; and Stevens Point, Wis.-based Plover River Farms Inc.